What Is UI UX DESIGN ? How Does It Work?








Confused about UI UX Design and not sure how it works? Don't worry we got you covered.  As a budding entrepreneur you might wonder which one is right for you, how do learn it etc. So, let’s talk about it.

UX design = User experience design. A good example is creating a skeleton is called UX Design.
UI design = User interface design, this means designing good clothes for the skeleton we created.

UI & UX design are both design disciplines closely related to one another although very different in nature. UX design is more toward the analytical type and UI is more towards the visual orientation say like graphic design etc.

These design disciplines play especially significant roles when it comes to the development of mobile apps so much that the difference of good and bad quality can be determined based on these parameters. Any app with incredible looks and feels is the result of effective UX and UI design.

In this article, we will discuss in detail about UX and UI design, their differences and how they can help of you to boost the usability of your product and services.

Importance of UI/UX Design

This is a very tech savvy era and all the users out there want to experience the best of technologies whether it is browsing through a website or using a mobile application. The more convenient and efficient the service is more the people are attracted towards it.

The primary goal of any startup or small business owner is to increase the rate of their sales and expand their business. So how does it becomes possible to develop a mobile application that is both usable and enjoyable as well as aesthetically pleasing so that, the product attracts more and more customers? This is where UI/UX design comes into play. Having a proper UI UX design is one of the core strategies while defining a mobile app strategy.

UX design is the process of structuring and enhancing the product in a way that the customers find it usable. It eases the interaction between the consumer and the product. UI design is then implemented on the structure generated by the UX to present it in a simple and organized fashion to the user.

As we can see, UI/UX design impart great focus on the satisfaction of the customers hence they play a great role in the success of a business venture.

Difference between UI and UX Design

For many budding entrepreneurs, the concept of UI and UX design may come off as a bit of confusion. No need to worry, we are here to explain it to you.

UI stands for a user interface which is the interaction between a user and an application or a website etc. How does an application look like, how are the things aligned, the buttons and options all these are designed with the help of UI designing.

UX stands for User Experience which is the overall experience of a user interacting with a webpage or an application and while it doesn’t include visual elements it also depends on other analytical factors.

As you can see the two concepts overlap to an extent and in fact, they flow out of each other. But when it comes to the ultimate focus of the job their working is quite different.

UI designer work on making a website or an application look or work great while UX designer are more concerned with the overall vision of the website or the application. It designs a path for the users to follow the website or the brand in the most enjoyable manner.

In simple words, UI gives the looks to your product whereas UX gives the feels.


Check This Best 6 UI Design Trends That Makes Your App Luxurious.

UX Design

What is UX Design?

UX design as we have discussed so far stands for User Experience design and it contributes to the interaction between the consumer and a product or brand. It is used to the customers a meaningful and enjoyable experience to the users.

The 4 Quadrants of UX Design

UX designing can be divided into four main quadrants namely Experience Strategy, Interaction, User Research and Information Architecture. Let us look into these in a little detail.
  • Experience Strategy: UX design plays a great role in the growth of a business. It brings high value to the product and brands that the business has to offer. This is possible by devising an experience strategy that entails generating a business strategy keeping in mind both the needs of the users and the company.
  • Interaction Design: this discipline focuses mainly on how a user interacts with a system. The idea behind the interactive design is to generate the plan for interactive elements of the page or application so that the interaction between the consumer and the product is completed as effortlessly as possible.
  • User Research: this is a very crucial part of UX designing. In this phase, a UX designer conducts multiple surveys, interviews as well as usability testing in order to get a broader perspective of the customers’ needs so that it can be aligned with the company’s needs.
  • Information Architecture: This all about organizing the gathered information and content in an organized manner such that they are accessible to the users in a convenient way. The Information Architecture of any product or service is determined by studying the relationships between various contents so the end product of the design is convincing as well as consistent and convenient for the users.

How Does UX Design Work?

Strategy and Context:

The UX designer first performs a competitor analysis which means he gets to know the product or service better so that he can gauge out what place the final product might hold in the mass market.

Then comes customer analysis. Once you get a distinct idea of the market standing of your product, you need to dive into the user-centric modeling of the product which is possible only once you have gauged out the reactions of the potential customers about your product.

Next step is to generate a product structure or strategy. It means you have to arrange and organize your gathered information to develop a blueprint which can be converted into wireframes and sitemaps of your project.

Wireframing and Prototyping:

To define in simpler terms, a wireframes are a basic structure and layout of your product and prototypes are a bit advanced version of wireframe with more details and visuals.

UX designing is an iterative process where you first go through extensive research to understand the user requirements wholly and the problems that need to be addressed. With this research gathered in your hands, you try to solve the issues and establish a basic layout or a wireframe.

Now with the problem being defined, next step is to build a prototype to test your assumptions against the wireframe and then finally you go back to the first stage to iterate along the process once again until a finish solution is derived.

UI Design

What is UI Design?

UI stands for the user interface. This design discipline basically deals with the visual theme of a product. It is used to make the interaction between the user and the product to be an intuitive one.

How Does UI Design Work?

The Looks and Visuals: 

Much like UX designing here too, the designer first conducts an in-depth customer analysis from where he derives a proper idea of the customer needs and requirements and what features attracts the customers.

Next step is to perform a research analysis which includes a detailed research and thorough testing of parameters that influences the designing of a user interface.
Then you can go for branding and graphic development. Branding is a mark mostly a logo that defines your ownership of the product. Branding may also refer to the collective components that makes your company unique and stand out in the customer’s eye.

Graphic development is the process of combining ideas, images and alignments of different visual elements to make it aesthetically pleasing for the users.

Responsiveness and Interactivity: 

Let’s begin with UI prototyping. It is an iterative process that actively leads to the mock-up of UI for any system. A prototype serves as a means for communicating possible UI designs as well as explore the solution space of your system.

A prototype serves as a potential foundation from which you can go on developing your system.

Animated UIs can also greatly affect the usability of your product and make it quite fun to use. Interactivity is a very important core component of the UI design flow and even though this may incur a significant cost, incorporating the right animation in the right place can significantly increase the usability of your product.

Final Words

As we can see from this article how crucial is the role of UI and UX design is in building a business. The impression of a good design lasts long. So, if you are looking for UI/UX designers for your website or mobile application, hire UI/UX designer AppTrait Solutions. We are Best Mobile App Development Company with Creative Designers. We are leading UI/UX Design service providers based in India & USA ready to meet all your design requirements.

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